📘 Course Details

🚀 Digital Marketing Professional Development Program (3 Months)

📘 Module 1: Introduction to Digital Marketing (Week 1–2)

• What is Digital Marketing?

• Importance of Online Presence

• Overview of Digital Marketing Channels

• Understanding Marketing Goals & Strategies

• Basics of Online Branding

📘 Module 2: Website & SEO Basics (Week 3–4)

• What is a Website & How it Works

• Introduction to SEO (Search Engine Optimization)

• On-Page SEO Basics

• Off-Page SEO Basics

• Basic Keyword Research

• Introduction to Google Search Console & Google Analytics

📘 Module 3: Social Media Marketing (Week 5–6)

• Overview of Social Media Platforms (Facebook, Instagram, LinkedIn, YouTube)

• Creating & Optimizing Social Media Profiles

• Basics of Content Creation & Posting

• Engaging with Audience

• Simple Social Media Campaign Planning

📘 Module 4: Paid Advertising & Campaign Management (Week 7–8)

• Introduction to Google Ads & Facebook Ads

• Understanding Ad Campaigns

• Setting Up a Simple Ad

• Budgeting & Targeting Basics

• Analytics & Reporting

• Introduction to Retargeting & Remarketing

📘 Module 5: Email Marketing & Content Marketing (Week 9–10)

• Basics of Email Marketing

• Writing Simple Email Campaigns

• Content Marketing Fundamentals

• Blogging & Article Writing Basics

• Introduction to Visual Content & Graphics

• Social Media Content Scheduling

📘 Module 6: Analytics, Reporting & Practical Project (Week 11–12)

• Planning a Complete Digital Marketing Campaign

• Implementing SEO, Social Media & Ads Strategies

• Monitoring Results & Analytics

• Reporting & Feedback

• Final Project Presentation

🎁 Benefits

🎓 Certificate of Completion
💼 Hands-on Mini Project
🤝 Guidance & Career Tips
📄 Resume & LinkedIn Support
🚀 Personality & Communication Tips