📘 Course Details

🚀 Digital Marketing Industry-Ready Master Program (9 Months)

📘 Program Overview

A hands-on, industry-oriented program for students, freshers, and professionals to become job-ready digital marketing experts. Focuses on SEO, SEM, social media marketing, email marketing, content marketing, analytics, and live project implementation.

📚 9-Month Syllabus (36 Weeks)

Month 1 – Introduction to Digital Marketing (Weeks 1–4)

• Digital marketing fundamentals & trends

• Marketing funnel & buyer persona

• Online branding & positioning

• Overview of digital marketing channels

• Goal setting & campaign planning

Month 2 – Website & SEO Basics (Weeks 5–8)

• Website fundamentals & WordPress basics

• SEO introduction: On-page & Off-page SEO

• Keyword research & competitor analysis

• Meta tags, headings & content optimization

• Technical SEO basics (sitemaps, robots.txt)

Month 3 – Advanced SEO & SEM (Weeks 9–12)

• Advanced on-page & off-page SEO strategies

• Link building & guest posting

• Local SEO & Google My Business optimization

• Introduction to Google Ads (Search & Display)

• SEM campaign creation, optimization & reporting

Month 4 – Social Media Marketing (Weeks 13–16)

• Social media platforms overview (Facebook, Instagram, LinkedIn, Twitter, YouTube)

• Content planning & strategy

• Paid campaigns & ad targeting

• Community building & engagement strategies

• Analytics & reporting for social media

Month 5 – Content Marketing & Email Marketing (Weeks 17–20)

• Content marketing fundamentals & strategies

• Blogging, copywriting & storytelling

• Content planning & editorial calendar

• Email marketing campaigns & automation

• Lead generation & nurturing strategies

Month 6 – Paid Advertising & Analytics (Weeks 21–24)

• Google Ads (Search, Display, Shopping)

• Facebook & Instagram Ads

• LinkedIn & YouTube Ads basics

• Google Analytics & conversion tracking

• Performance metrics & KPI reporting

Month 7 – Marketing Automation & Tools (Weeks 25–28)

• Marketing automation platforms overview

• CRM integration & email workflows

• Social media scheduling & automation tools

• Analytics dashboards & reporting tools

• A/B testing & campaign optimization

Month 8 – Live Projects Implementation (Weeks 29–32)

• Real-world project planning & requirement analysis

• Website audit & SEO strategy implementation

• Social media campaign execution

• Content creation & email marketing campaigns

• Campaign performance analysis & reporting

Month 9 – Career Preparation & Advanced Strategies (Weeks 33–36)

• Advanced digital marketing strategies

• Portfolio building & project documentation

• Resume & LinkedIn profile optimization

• Mock interviews (Technical + HR)

• Career guidance & placement support

🎁 Benefits

• 🎓 Industry-Oriented Certificate

• 💼 Live Project Experience

• 📄 Resume & LinkedIn Profile Support

• 🎯 Mock Interview Practice

• 🤝 Free Career Counseling

• 🧠 Personality Development & Communication Skills

• 🔧 Hands-on Practical Training in All Digital Marketing Channels