📘 Course Details

🚀 Digital Marketing Complete Full-Stack Mastery Program (12 Months)

📘 Program Overview

A comprehensive, project-driven program for students, freshers, and professionals to become full-stack digital marketing experts. Focuses on SEO, SEM, social media, content marketing, email marketing, analytics, paid advertising, marketing automation, and real-world projects for complete hands-on industry exposure.

📚 12-Month Syllabus (48 Weeks)

Month 1 – Introduction to Digital Marketing (Weeks 1–4)

• Digital marketing fundamentals & trends

• Marketing funnel & buyer persona

• Online branding & positioning

• Overview of digital marketing channels

• Goal setting & campaign planning

Month 2 – Website Fundamentals & SEO Basics (Weeks 5–8)

• Website fundamentals & WordPress basics

• On-page SEO: Meta tags, headings, URLs

• Off-page SEO: Link building & backlinks

• Keyword research & competitor analysis

• Technical SEO: Sitemap, robots.txt, site speed

Month 3 – Advanced SEO & Google Search Marketing (Weeks 9–12)

• Advanced on-page & off-page SEO strategies

• Local SEO & Google My Business optimization

• Google Search Ads (Keyword targeting & campaigns)

• Google Ads account setup & optimization

• SEO & SEM analytics reporting

Month 4 – Social Media Marketing – Part 1 (Weeks 13–16)

• Social media platforms overview (Facebook, Instagram, LinkedIn, Twitter, YouTube)

• Organic social media strategies & content planning

• Audience targeting & engagement techniques

• Paid social media campaigns (Facebook & Instagram Ads)

• Analytics & performance measurement

Month 5 – Social Media Marketing – Part 2 (Weeks 17–20)

• LinkedIn marketing & lead generation strategies

• YouTube marketing & video optimization

• Community building & management

• Influencer marketing strategies

• Social media campaign reporting

Month 6 – Content Marketing & Copywriting (Weeks 21–24)

• Content marketing fundamentals & strategies

• Blogging, copywriting & storytelling techniques

• Editorial calendar & content planning

• Visual content creation (Canva/Photoshop basics)

• Mini project: Content creation & campaign planning

Month 7 – Email Marketing & Lead Nurturing (Weeks 25–28)

• Email marketing fundamentals & tools

• Email list building & segmentation

• Automation workflows & drip campaigns

• Lead nurturing & conversion strategies

• Email marketing analytics & reporting

Month 8 – Paid Advertising & Analytics (Weeks 29–32)

• Google Ads (Search, Display, Shopping)

• Facebook & Instagram Ads advanced strategies

• LinkedIn & YouTube Ads

• Google Analytics, Conversion Tracking & Goal Setup

• KPI measurement & reporting

Month 9 – Marketing Automation & Tools (Weeks 33–36)

• Marketing automation platforms overview

• CRM integration & workflows

• Social media scheduling & automation

• A/B testing & campaign optimization

• Dashboard & analytics reporting tools

Month 10 – Live Projects Implementation – Part 1 (Weeks 37–40)

• Planning & requirement analysis for real-world projects

• Website audit & SEO strategy execution

• Social media & content campaign implementation

• Email marketing & automation workflows

• Performance analysis & reporting

Month 11 – Live Projects Implementation – Part 2 (Weeks 41–44)

• Advanced project execution with integrated digital marketing channels

• Paid advertising campaigns (Google & Social Media)

• Analytics-driven campaign adjustments

• End-to-end project review & optimization

• Project presentation & documentation

Month 12 – Career Preparation & Portfolio Building (Weeks 45–48)

• Final project completion & evaluation

• Portfolio & GitHub (or project documentation) optimization

• Resume & LinkedIn profile building

• Mock interviews (Technical + HR)

• Career guidance & placement assistance

🎁 Benefits

• 🎓 Industry-Oriented Certificate

• 💼 Multiple Live Projects + Final Capstone Project

• 📄 Resume & LinkedIn Profile Support

• 🎯 Mock Interview Practice

• 🤝 Free Career Counseling

• 🧠 Personality Development & Communication Skills

• 🔧 Hands-on Practical Training in All Digital Marketing Channels